About

I was trained to examine bodies; I ended up examining systems. The notes here are how I think. The ventures are what the thinking built.

I grew up in Damascus and studied medicine — six years of learning how a complex system fails, and how it compensates. In 2011 I landed in São Paulo, where the system to examine was Brazilian bureaucracy: with Establish Brazil I spent a decade helping ~50 foreign companies become real Brazilian entities — incorporation, tax, immigration, first hires.¹ The lesson outlasted the decade: the entity is the unit of prosperity, and wherever forming one is hard, prosperity waits in line.

In 2018 I turned to a different kind of registry — blockchains — and priced what breaks their trust: research showing a 51% attack on Ethereum Classic would cost about $55 million and could return a billion.² In January 2019 the attack happened, close to the model. Trust, it turns out, carries a price sheet.

Entity.ID, founded 2026, braids the two threads: the registry where any entity — human or AI — becomes real, verifiable, and accountable. Registration is the product; standing is the feature. The full argument is the Thesis; the talks around it are on Talks & press.

Damascus, São Paulo, San Francisco — that is the route so far.

Hard things, finished

One dated line each; the photo record is at Arcs.

• Brazilian Jiu-Jitsu — 3× South American champion (CBJJE); coached at Network School, Forest City, 2025–2026.
• Skydiving — Category-C professional skydiver.
• Mixology — international cocktail-competition finalist; built one of São Paulo’s known home bars; coached at Network School, 2025–2026.
• Marathon — São Paulo 42K; Damascus Marathon, 2025.
• Scuba — Advanced Open Water diver.
• Carnival artwear — ten years of costumes designed and worn, São Paulo.
• Music — piano as a child; Vai-Vai batería, Carnaval São Paulo, 2011; flute since July 2026.
• Creative robotics — staged the first humanoid bridal walk, June 2026.

Record

• Entity.ID — cofounder, 2026→
• ABJD, EV & automotive OS — co-founder
• Establish Brazil, FDI & market-entry consultancy — managing partner, 2011→
• PDB Capital, crypto VC — managing partner
• GenesisBlock, the blockchain lab at FECAP University — co-founder, 2018
• Commonwealth Institute, language center — director
• Instituto Adus, refugee-reintegration institute — advisory council member
• Selected MBA coursework, Insper + FGV — 2016–2017
• MD, Faculty of Medicine, October 6 University — 2000–2006

Footnotes

1. ANBA, Syrian Helps Foreigners Open Businesses in Brazil. ↩

2. The Realistic Lucrative Case of Ethereum Classic Attack, 2018-05; covered by Investopedia, Cointelegraph, and The Next Web. The piece itself lives here as a freed piece. ↩